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What's Inside the Box: Options for Protective Packaging

Written by Performance Packaging Content Team | Apr 25, 2024 5:41:00 PM

When it comes to shipping products, ensuring that your items arrive safely and undamaged is of utmost importance. This is where protective packaging and void fill come into play.

All too often, businesses focus on the box they will use for shipping and not what goes inside the box.

“When many people picture how to protect items packed in boxes, they assume the box is the most important part. While it’s true that a sturdy cardboard box plays a key role in protecting items being shipped or loaded on a moving truck, there’s another aspect that’s just as crucial. It’s called void fill, and it can be the difference between a happy unboxing or a disastrous one,” says the folks at U-Haul, who know a thing or two about properly packaging items for safe transit.

Let’s explore what protective packaging and void fill are, why they're essential, and the various options available to keep your products secure during transit.

What is Protective Packaging and Void Fill?

Protective packaging and void fill are essential components of the shipping process that often go unnoticed by consumers. However, these materials play a crucial role in ensuring that products reach their destination in perfect condition.

Protective packaging and void fill are materials used to cushion, support, and protect products inside a shipping box.

These materials prevent items from shifting, colliding, or breaking during transportation by absorbing shocks, vibrations, and impacts.

“Void fill packaging is the “stuff” that’s strategically placed inside a moving box or package to keep your items from shifting or colliding during transportation,” says U-Haul.

Why is Protective Packaging Needed?

Protective packaging is a vital aspect of the shipping process that should not be overlooked.

Its importance lies in its ability to safeguard your products, enhance customer satisfaction, and save you money in the long run.

“When a package is on the back of a moving truck or delivery vehicle, it experiences a lot of movement. It can even be dropped, crushed by other boxes, or tip over after a tight turn. If the space in the box isn’t filled, the items are more likely to be damaged as a result. That’s why experienced shippers always make sure extra space is filled,” advises U-Haul.

Benefits of protective packaging include:

  • Product Protection: Properly used protective packaging ensures that your products arrive at their destination in the same condition they left your facility.

  • Customer Satisfaction: Customers expect their purchases to arrive undamaged. By using appropriate protective packaging, you can enhance customer satisfaction and reduce the likelihood of returns or negative reviews.

  • Cost Savings: Investing in protective packaging can save you money in the long run by minimizing product damage, returns, and replacements.

  • Brand Reputation: Consistently delivering products in excellent condition helps build a positive brand reputation and encourages customer loyalty.

Options for Protective Packaging

When it comes to protective packaging, there is no one-size-fits-all solution.

Different products require different types of protection, depending on their fragility, weight, and size.

Let's explore some of the most common options for protective packaging.

  • Air Pillows: These are lightweight, air-filled plastic cushions that provide excellent shock absorption. They are ideal for filling voids and protecting lightweight, fragile items like electronics or glassware.

  • Bubble Wrap: Bubble wrap is a classic choice for protective packaging. The air-filled bubbles offer cushioning and protect against impacts. It's suitable for a wide range of products, from delicate items to heavier objects.

  • Foam Inserts: Custom-designed foam inserts provide a snug fit for your products, preventing them from moving inside the box. They are perfect for high-value or fragile items that require extra protection, such as medical devices or electronic components.

  • Foam Wrap: Foam wrap is a flexible, lightweight material that can be easily wrapped around products for added protection. It provides excellent cushioning and is ideal for protecting items with irregular shapes or sharp edges.

  • Packing Peanuts: These small, lightweight foam pellets are used to fill empty spaces in boxes and provide cushioning. They are best suited for lighter items and can be easily molded around products for added protection.

  • Paper Cushioning: Crumpled paper, kraft paper, or tissue paper can be used as a cost-effective and eco-friendly option for void fill. They work well for protecting lightweight items or filling small gaps in boxes.

  • Single-Face Corrugated Wrap: This type of protective packaging is made from a single layer of corrugated material. It offers a combination of cushioning and abrasion resistance, making it suitable for protecting products during shipping and handling.

Five Mistakes to Avoid When Using Protective Packaging

While protective packaging is essential for ensuring the safety of your products during shipping, there are some common mistakes that can undermine its effectiveness.

Here are five mistakes to avoid when using protective packaging.

  1. Using too little or too much packaging material.
  2. Not considering the product's fragility or weight.
  3. Failing to secure items within the box.
  4. Using the wrong type of protective packaging for the product.
  5. Not properly sealing the package.

Best Practices for Sourcing, Purchasing, and Using Protective Packaging:

To ensure that your protective packaging is effective and efficient, it's important to follow best practices for sourcing, purchasing, and using these materials.

Here are some tips to keep in mind.

  • Assess your products' fragility and shipping requirements to determine the appropriate protective packaging.

  • Work with reliable suppliers, such as Performance Packaging, who offer a wide range of high-quality packaging materials.

  • Consider the environmental impact of your packaging choices and opt for eco-friendly options when possible.

  • Train your staff on proper packaging techniques to ensure consistency and effectiveness.

  • Regularly review and optimize your packaging process to improve efficiency and cost-effectiveness.

Investing in the right protective packaging and void fill is crucial for ensuring your products reach their destination safely. By understanding the various options available and following best practices for sourcing, purchasing, and using these materials, you can enhance customer satisfaction, reduce costs, and protect your brand's reputation.

At Performance Packaging, we offer a comprehensive range of expert packaging products and services to help you save time, money, and resources.

Our team of professionals is ready to assist you in selecting the ideal protective packaging solutions for your specific needs. Contact us today to learn more about how we can help streamline your packaging process and keep your products secure during transit.